Article originally published by The Daily Telegraph article on October 22nd 2018: https://www.telegraph.co.uk/technology/2018/10/22/minority-report-inspired-billboards-will-target-shoppers-tailored
A pair of entrepreneurs who were inspired by the film Minority Report have signed a deal to roll out their futuristic billboard technology across Europe.
Abdul Alim and Shaz Mughal launched Bidooh in 2014 after watching computerised billboards adjust and personalise content for Tom Cruise’s character in the 2002 sci- film.
Taking inspiration from Hollywood, the Manchester-based pair then spent 18 months of their spare time “locked away in their garage, building what they believe to be the worlds first dynamically changing personalised billboard screen.”
They created technology that uses facial recognition cameras within billboards to identify characteristics from passersby, such as their age or gender. It then uses that information to tailor adverts.
Bidooh already has 16 test screens in place in the in Manchester, Oldham, Rochdale and Nottingham, and plans further expansions in the Midlands in the final quarter of this year.
On Monday, the company announced that it had secured contracts with two partners in the Czech Republic and Romania to introduce its billboard platform to 300 screens installed in Eastern Europe.
It aims to integrate its technology in 3,000 screens across Eastern and Central Europe within three years.
“Eastern Europe is experiencing a proliferation of shopping malls which are seeking the latest technological advancements to generate advertising revenues,” said Mr Alim.
“They are attracted by our use of blockchain technology to relay accurate, verifiable advertising data in real-time.”
Advertisers can create adverts on Bidooh’s app or website and book a slot on a billboard in real-time. Bidooh says that ads can appear within 60 seconds on the screen of choice for an advertiser, with data made available immediately for performance analysis.
Advertisers also have the option to pay Bidooh in a digital currency called DOOH Token.
The currency developed by Bidooh is transacted on ethereum, an alternative blockchain technology to the system that supports Bitcoin. It is planning an ICO of its tokens on 31st October.
According to Bidooh, 27 screens are already live in Bosnia and Herzegovina as part of its “Balkans Deal” with Darko Ban, a partner operator in the Czech Republic. It has reportedly generated over one million direct interactions in the last 30 days.
More than 500 advertisers have signed up for the platform since November 2017 when Bidooh’s first site went live.