Originally published in Manchester Evening News Business Magazine here
(Manchester, United Kingdom – 20 March 2019): Bidooh (the “Group”), a real-time, real-audience, digital billboard advertising platform, is pleased to announce that it has signed a licensing agreement with Nisaar Ally, who will head up the newly-formed Bidooh South Africa and become the Group’s exclusive partner in South Africa. Nisaar Ally, a serial entrepreneur and investor, plans to install Bidooh’s blockchain-based digital billboard platform on 500 screens across South Africa over a period of three years.
This licensing agreement marks Bidooh’s first move into Africa and builds on the Group’s global strategy. The first screen in this agreement will go live after June 2019 with a rollout of 50 locations across South Africa into major retail outlets and shopping malls. South Africa is a growing economy with a large number of shopping malls, commercial centres, offices and transport stations across the country, all of which are excellent locations for Bidooh’s digital billboards, which uses facial analysis to provide targeted, real-time advertising.
Installing the screens in malls and other large centres will be a fast and simple process as Bidooh South Africa will be using existing screens or purchasing their own screens in high footfall locations and installing Bidooh’s software. Any screen can connect to Bidooh’s platform and become an advertising screen by simply plugging a Bidooh Box into the HDMI port.
Signing this new partner in South Africa further extends Bidooh’s global partnership network. Bidooh has already signed contracts with DBDB Labs, a full-service media agency based in Seoul to target 10,000 screens in South Korea; Darko Ban, a partner operator in Czech Republic to target 2,000 screens across Bosnia and Herzegovina, Croatia, Czech Republic and Slovakia; and Mihai Bulugea, a partner operator in Romania to target 1,000 screens across Romania. Bidooh’s screens are also functioning across several locations in the UK. The current live network of over 70 Bidooh screens have counted a passing footfall of 15.2 million with 44% falling between the ages of 25 and 34.
Shaz Mughal, co-founder and Chief Partnership Officer of Bidooh, commented: “We are delighted to have partnered with Nisaar Ally in South Africa, as this is another step forward in Bidooh’s global growth strategy. Expanding Bidooh’s reach into another continent shows the international demand for Bidooh’s platform and proves its ability to function across different cultures and countries. We look forward to working together with Nisaar Ally and building Bidooh’s presence in South Africa and beyond.”
Nisaar Ally, Head of Bidooh South Africa, added: “Bidooh’s digital advertising platform is revolutionising the out-of-home advertising market and we are extremely pleased to be the first partner to harness this technology in Africa. We believe South Africa is an excellent location for Bidooh to expand into as it is a hotspot for innovative ideas and disruptive technology. We believe Bidooh’s platform is unique in that it allows any type of businesses however small to become an advertiser at a low cost and I believe that many businesses will benefit from this opportunity.”