About Us



The Journey

December 2014

Shaz & Abdul were looking for some tech inspiration as they watched the movie “Minority Report”. They had a Eureka moment and decided to build an advertising screen that changes automatically and recognises people as they walk towards it.


July 2016

They then spent 18 months of their spare time locked away in their garage, building what they believe to be the worlds first dynamically changing personalised billboard screen.


August 2016

They knocked on many doors for many months unsuccessfully looking for seed capital. The idea caught Michael Edelson’s eye and after a short presentation he knew exactly how this idea could scale. Together with three of his like minded colleagues, they provided the initial £200,000 required to reach Stage 2.


September 2016

The investment allowed the technology to be completed and Manchester Arndale shopping centre had the foresight and allowed the system to be demonstrated live in their mall. It was an instant success. Thank you Arndale.


November 2016

Offer Moments, as it was then called, won 5 awards for innovation including the coveted Prince Andrew's "Pitch@Palace" challenge. They were chosen ahead of 5,000 participants and won the final at St James Palace, hosted by the Prince and attended by HM The Queen.


March 2017

Michael becomes Chairman and his group makes a follow-on investment to build out the solution.


April 2017

Michael brings on Paul Althasen to join the board and Paul makes a significant investment. He also adds a wealth of knowledge and experience to the Board.


May 2017

We then worked with the award winning, leading mobile technology group, Apadmi. In conjunction with Apadmi, the board, and founders, a revolutionary idea formed, and the business pivoted into what it is doing today. They were so impressed that they asked if they could invest and bring their special knowledge to the Board.


July 2017

We came out of stealth with the new idea, announcing the product “bidooh" and initiated a significant roll-out plan and began preparations to put our technology into the initial 100 petrol forecourt screens. Garry Partington, joins the company as CEO to help drive the business forward.


Our team includes a good mixture of business, technology and sales experience.

Michael Edelson

Michael Edelson

Chairman

Michael Edelson

Michael Edelson

Chairman

A long term (35 years) non-executive director of Manchester United F.C. He is an angel investor, venture capitalist, businessman and philanthropist who has been instrumental in floating numerous companies on both AIM and PLUS.

Abdul Alim

Abdul Alim

Co-founder - CEO

Abdul Alim

Abdul Alim

Co-founder - CEO

Ex local government and Internet security consultant worked as a Technical Consultant at Capita Plc which is one of the UK’s biggest government contractors. Was part of the team that built and managed large-scale payment platforms collecting $1.4bn of monthly payments including TfL (Transport for London) Congestion Charging System, BBC TV Licensing and 220 local government payment platforms.

Shaz Mughal

Shaz Mughal

Co-founder - CPO

Shaz Mughal

Shaz Mughal

Co-founder - CPO

Blockchain developer, ex consultant and full-stack software dev at BBC, NHS & JD Williams. Built hyper-scalable enterprise and mobile platforms. Built the MVP from the ground up.

Garry Partington

Garry Partington

Chief Technology Officer

Garry Partington

Garry Partington

Chief Technology Officer

A seasoned business leader and entrepreneur, working across Media, Media Research, Crypto and Technology businesses, and advertising. Delivering successful world leading products to market across all sectors.

Paul Althasen

Paul Althasen

Non-Executive Director, Investor

Paul Althasen

Paul Althasen

Non-Executive Director, Investor

Served as Executive Vice President of Euronet Worldwide Inc. until 2012. Also served as Executive Vice President and Joint Managing Director of E-pay Ltd subsequent to Euronet's acquisition. Currently serves on the board of Euronet Worldwide as Non-Executive Director.

Howard Simms

Howard Simms

Non-Executive Director, Investor

Howard Simms

Howard Simms

Non-Executive Director, Investor

Educated at Leeds and Oxford University, Howard is the CEO of Apadmi Ventures with more than 15 years’ experience in the tech industry.

Hannah Eames

Hannah Eames

Chief Financial Officer

Hannah Eames

Hannah Eames

Chief Financial Officer

A chartered accountant with 15+ years experience in industry, Hannah has worked in marketing and advertising all of her career. From tech PR to one of the UK's leading integrated marketing communications agencies, Hannah brings a wealth of experience with her finance cap on. Hannah is responsible for the financial management and strategy of the business.

Graeme Hughes

Graeme Hughes

Commercial Director

Graeme Hughes

Graeme Hughes

Commercial Director

An experienced OOH director and sales leader. Ex JCDecaux and ClearChannel which are the largest digital screen owners in the UK. Previously Commercial Director at Titan, Regional Director at Primesight for 10 years, responsible for Sales, Operations and Development.

Vicki Simms

Vicki Simms

Token Community Manager

Vicki Simmsm

Vicki Simms

Token Community Manager

Previously Head of Customer Sales, Service and Multimedia at Avios, and Head of Operations at AirMiles. Perfectly placed to help manage our token community.

Torgeir Hoff

Torgeir Hoff

Group Treasurer

Torgeir Hoff

Torgeir Hoff

Group Treasurer

A Senior finance & treasury professional, that is always taking continuing professional development seriously. Entrepreneur, BlockChain enthusiast, providing creative solutions to any employer or client.

Simon Murphy

Simon Murphy

Chief Compliance Officer

Simon Murphy

Simon Murphy

Chief Compliance Officer

Simon brings 15 years+ experience in regulated UK consumer banking & provides International finance solutions for HNWIs / Companies & Trusts worldwide. Simon is based in Gibraltar which is fast becoming a leading regulatory hub for blockchain ventures and he provides consultancy to ICOs on compliance & banking functions.

Darko Ban

Darko Ban

Business Development Director

Darko Ban

Darko Ban

Business Development Director

Technology enthusiast and Bidooh believer who has spent his entire professional career within IT industry. 10 years at IBM holding various leadership roles, including account management, crisis management and business development. Currently taking part in expanding the world’s most advance DOOH technology.

Adam Rowland

Adam Rowland

Advertising Manager

Adam Rowland

Adam Rowland

Advertising Manager

Adam heads up Client side advertising throughout the UK. Previous experience with Shopping Mall Media and Yell, focusing on our advertising customer acquisition.

Bren Adams

Bren Adams

Digital Marketing Manager

Bren Adams

Bren Adams

Digital Marketing Manager

With 20 years experience in the IT & digital transformation industries, Bren has learnt his trade-craft at organisations such as British Telecom and Block. He also consults and advises a number of upcoming digital start-ups.

Muhammad Monsur Ali

Muhammad Monsur Ali

Web Development

Muhammad Monsur Ali

Muhammad Monsur Ali

Web Development

With experience in branding, web design and development, he has previously worked with digital start-ups and helped develop e-commerce businesses.

Lamaan Ball

Lamaan Ball

Web Development

Lamaan Ball

Lamaan Ball

Web Development

Over 15 years in professional software development, Lamaan Ball has full lifecycle experience on multiple and varied projects with roles involving team leading, mentoring, technical architecture, requirements gathering, negotiation with clients, UML designs at all levels and programming.

Lesley Jones

Lesley Jones

Bookeeper

Lesley Jones

Lesley Jones

Bookeeper

Obtained my diploma in Accounting in 1989 and graduated from Bolton University in 1999. Work experience included DTE Bury, Bunzl Plastics and Crowe Clerk Whitehill. For the past 18 years I have been working directly with Michael Edelson.

Janet Hodcroft

Janet Hodcroft

Office Manager

Janet Hodcroft

Janet Hodcroft

Office Manager

Janet runs the busy Bidooh office, keeping the day to day operations as stress free as possible. Her experience and talents cover many disciplines including bid management, project management, event management and marketing.

Roy Haycock

Roy Haycock

Technician

Roy Haycock

Roy Haycock

Technician

Roy has worked alongside Michael Edelson for the past 20+ years . He also assists the technical team in support matters and 1st line troubleshooting

Apadmi

Outsource Development Team

Apadmi

Apadmi

Outsource Development Team

Apadmi’s extensive design and development team provide skills overlay and software expertise to complement Bidooh’s in-house experts.



Advisors

The experienced board and management team have also brought on some advisors to supplement the experience.

Michelle Cowan

Michelle Cowan

Sales Strategist

Michelle Cowan

Michelle Cowan

Sales Strategist

20+ years between Apple and Cisco as Account Manager and Client Director. Michelle is heading the global growth strategy for Bidooh.

Omar Rahim

Omar Rahim

Advisor

Omar Rahim

Omar Rahim

Advisor

Omar has spent the last 12 years in the energy trading space throughout Europe for some of the largest energy companies in the world including Engie and Vattenfall before co-founding Energi Mine in the UK and taking that forward to a successful ICO.

Marcus Hadfield

Marcus Hadfield

Advisor

Marcus Hadfield

Marcus Hadfield

Advisor

Marcus was a Managing Partner at McCann Worldgroup. He has eighteen years experience in advertising and marketing agencies, with clients including Expedia, Costa Coffee, American Airlines, Aldi, World Vision and Argos.

John Townsend

John Townsend

Advisor

John Townsend

John Townsend

Advisor

John brings 30 years of financial experience to the team. With a background in Corporate Strategy gained from large “Big 4” firms such as Deloitte, he is responsible for the financial planning of the company.A Chartered Accountant by trade, John has managed the financial affairs of companies and HNWIs across the globe. John recently supported a $15M ICO which completed its public offering in under 2 hours.