About Us Facial Analysis Billboards

About
Us

Our Vision

Imagine being able to book advertising space on digital screens and billboards anywhere in the world that’s as simple as ordering an Uber yet priced as flexibly as Google Adwords. Then imagine if you could also target the right customers based on age, gender and a number of other key attributes.

Our goal is to create the best cloud-based advertising platform for desktop and mobile users. A solution that’s both accessible and global, helping any business with any budget to buy and publish advertising on digital screens easily in real-time.


Our Story


abdul alim and shazad mughal founder of Bidooh


Bidooh was started by Abdul Alim and Shaz Mughal. The two tech pioneers had gotten together with the aim of brainstorming a world-changing idea. After many hours deliberation, white-boarding and ultimately no profound ideas, they decided to take a well-earned break, grab something to eat and watch a movie.

The ‘Eureka!’ moment came almost accidentally whilst watching the movie ‘Minority Report’. The defining scene is where Tom Cruise goes into a well-known store and walking toward a screen, which on recognising him, instantly changes to showcase information to his preferences. That was it! They could see a world where digital billboards could dynamically change their messages or adverts depending on who was nearby. That world was now.

The duo set to work and within 18 months they had built, what they called, the world’s smartest digital billboard. The billboard could identify who was walking towards it and was able to use their name and Facebook photo to display a personalised offer and message.

Michael Edelson

From these beginnings Bidooh began showcasing its platform and caught the attention of successful angel investor Michael Edelson, who recognised the platform’s enormous potential and became their lead investor and chairman. With Michael’s guidance and experience he quickly helped them establish a wider team with a sustainable business plan and support operation. Today, Bidooh has expanded its operations and grown its cloud-based platform, supporting services in 8 territories around the world with more joining in 2019.


Award-Winning
Pitch@Palace Winners


Bidooh have been recognised with many awards for innovation including Pitch at the Palace which was organised by HRH Prince Andrew in London at St James’s Palace and attended by Her Majesty The Queen. The founders were invited to Windsor Castle where HRH Prince Andrew announced, “this is what the audience voted for last night, this is the future of advertising”.








Meet the Team

Our team includes a good mixture of business, technology and sales experience.

Michael Edelson

Chairman

Michael Edelson

Michael Edelson

Chairman

A long term (35 years) non-executive director of Manchester United F.C. He is an angel investor, venture capitalist, businessman and philanthropist who has been instrumental in floating numerous companies on both AIM and PLUS.

Abdul Alim

Co-founder - CEO

Abdul Alim

Abdul Alim

Co-founder - CEO

Ex local government and Internet security consultant worked as a Technical Consultant at Capita Plc which is one of the UK’s biggest government contractors. Was part of the team that built and managed large-scale payment platforms collecting $1.4bn of monthly payments including TfL (Transport for London) Congestion Charging System, BBC TV Licensing and 220 local government payment platforms.

Shaz Mughal

Co-founder - CPO

Shaz Mughal

Shaz Mughal

Co-founder - CPO

Blockchain developer, ex consultant and full-stack software dev at BBC, NHS & JD Williams. Built hyper-scalable enterprise and mobile platforms. Built the MVP from the ground up.

Garry Partington

Chief Technology Officer

Garry Partington

Garry Partington

Chief Technology Officer

A seasoned business leader and entrepreneur, working across Media, Media Research, Crypto and Technology businesses, and advertising. Delivering successful world leading products to market across all sectors.

Paul Althasen

Non-Executive Director, Investor

Paul Althasen

Paul Althasen

Non-Executive Director, Investor

Served as Executive Vice President of Euronet Worldwide Inc. until 2012. Also served as Executive Vice President and Joint Managing Director of E-pay Ltd subsequent to Euronet's acquisition. Currently serves on the board of Euronet Worldwide as Non-Executive Director.

Howard Simms

Non-Executive Director, Investor

Howard Simms

Howard Simms

Non-Executive Director, Investor

Educated at Leeds and Oxford University, Howard is the CEO of Apadmi Ventures with more than 15 years’ experience in the tech industry.

Hannah Eames

Chief Financial Officer

Hannah Eames

Hannah Eames

Chief Financial Officer

A chartered accountant with 15+ years experience in industry, Hannah has worked in marketing and advertising all of her career. From tech PR to one of the UK's leading integrated marketing communications agencies, Hannah brings a wealth of experience with her finance cap on. Hannah is responsible for the financial management and strategy of the business.

Graeme Hughes

Commercial Director

Graeme Hughes

Graeme Hughes

Commercial Director

An experienced OOH director and sales leader. Ex JCDecaux and ClearChannel which are the largest digital screen owners in the UK. Previously Commercial Director at Titan, Regional Director at Primesight for 10 years, responsible for Sales, Operations and Development.

Vicki Simms

Operations Director

Vicki Simmsm

Vicki Simms

Operations Director

Previously Head of Customer Sales, Service and Multimedia at Avios, and Head of Operations at AirMiles. Perfectly placed to help manage our token community.

Torgeir Hoff

Group Treasurer

Torgeir Hoff

Torgeir Hoff

Group Treasurer

A Senior finance & treasury professional, that is always taking continuing professional development seriously. Entrepreneur, BlockChain enthusiast, providing creative solutions to any employer or client.

Simon Murphy

Chief Compliance Officer

Simon Murphy

Simon Murphy

Chief Compliance Officer

Simon brings 15 years+ experience in regulated UK consumer banking & provides International finance solutions for HNWIs / Companies & Trusts worldwide. Simon is based in Gibraltar which is fast becoming a leading regulatory hub for blockchain ventures and he provides consultancy to ICOs on compliance & banking functions.

Darko Ban

Business Development Director

Darko Ban

Darko Ban

Business Development Director

Technology enthusiast and Bidooh believer who has spent his entire professional career within IT industry. 10 years at IBM holding various leadership roles, including account management, crisis management and business development. Currently taking part in expanding the world’s most advance DOOH technology.

Bren Adams

Digital Marketing Manager

Bren Adams

Bren Adams

Digital Marketing Manager

With 20 years experience in the IT & digital transformation industries, Bren has learnt his trade-craft at organisations such as British Telecom and Block. He also consults and advises a number of upcoming digital start-ups.

Muhammad Monsur Ali

Web Development

Muhammad Monsur Ali

Muhammad Monsur Ali

Web Development

With experience in branding, web design and development, he has previously worked with digital start-ups and helped develop e-commerce businesses.

Lesley Jones

Bookeeper

Lesley Jones

Lesley Jones

Bookeeper

Obtained my diploma in Accounting in 1989 and graduated from Bolton University in 1999. Work experience included DTE Bury, Bunzl Plastics and Crowe Clerk Whitehill. For the past 18 years I have been working directly with Michael Edelson.

Janet Hodcroft

Office Manager

Janet Hodcroft

Janet Hodcroft

Office Manager

Janet runs the busy Bidooh office, keeping the day to day operations as stress free as possible. Her experience and talents cover many disciplines including bid management, project management, event management and marketing.

Roy Haycock

Technician

Roy Haycock

Roy Haycock

Technician

Roy has worked alongside Michael Edelson for the past 20+ years . He also assists the technical team in support matters and 1st line troubleshooting

Apadmi

Outsource Development Team

Apadmi

Apadmi

Outsource Development Team

Apadmi’s extensive design and development team provide skills overlay and software expertise to complement Bidooh’s in-house experts.

Facial Analysis Billboards

"This is the future of
advertising"

His Royal Highness, Prince Andrew,
Windsor Castle, Pitch@Palace